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JoAnna, the Customer Care Lady
JoAnna's Company
JoAnna's Bio
What Others are saying about JoAnna Brandi & Company
 

JoAnna, the Customer Care Lady


Hi! I'm JoAnna Brandi, President of JoAnna Brandi & Company, Inc. Some people call me "The Customer Care Lady". For the last fifteen or so years, I've been traveling all over the country urging people to "Dare to Care!", urging people to change the way they deal with their customers and the way they deal with their employees. In my speeches, articles and books, I urge companies to see the quality of their bottom line directly connected with the quality of the relationships they have with their customers, their employees, their suppliers and their community.

My company's commitment is to help create more Customer-Caring and Employee-Caring workplaces (where the employees are motivated, the customers loyal and the competitors nervous!) We help companies take a look "how they are doing" in regards to their customer retention and loyalty, the professional development of their staff members and the degree to which they have created cultures conducive to loyalty.

We help clients identify what matters to their customers and how that translates to what has to be done differently by the staff. We encourage our clients to look for questions, not answers, and to find what will work right for them, knowing that the values of the organization will always, at some level, be apparent to the customers and the people who work there.

Our workshops and consulting services help clients create customer care and loyalty strategies based on their core values and their own moments of truth with the customer. We offer support in the areas of Customer Care, Customer-Focused Vision, Teamwork, and Managing and Leading in the new customer focused environment.

Read on to read my "story" and what others have to say...  


JoAnna's Bio

JoAnna Brandi, known as "The Customer Care Lady", is the Founder of JoAnna Brandi & Company, Inc. (formerly Working Relationships, Inc.) which began as a Customer Care company committed to helping companies build better relationships with their customers through the strategic use of marketing, consulting, research and training. Today Ms. Brandi spends most of her time motivating audiences to take better care of their customers and employees.

Ms. Brandi began her career in relationship marketing over twenty-five years ago when she joined CMP Media, Inc., a major trade publisher, at their corporate headquarters in Manhasset, New York. Her first position was as general manager of a subsidiary mail order company, Technology Trends.

She went on to develop the multi-million dollar Direct Marketing Services profit center. In an "intrapreneurial" environment, Ms. Brandi built the first CMP mail list database and the company's first on-line customer care system. She and her staff of list professionals were well known throughout the Direct Marketing industry for their exceptional customer service and expertise in the high technology arena. Ms. Brandi was instrumental in the founding of the on-site day care center at CMP. In 1989 she left CMP to start her own company, teaching about customer caring.

Brandi is a repeat speaker at many industry groups such as:

American Marketing Association American Society for Quality
American Telemarketing Association Direct Marketing Association
Direct Marketing to Business Inc. Magazine Conference for Customer Service Strategy
Inc. Magazine Conference for Advanced Customer Service Strategy Inc. Magazine Growing the Company Conference
Inc. Magazine High Return Marketing Strategies National Catalog Operations Forum
Direct Marketing to Business National Center for Database Marketing
Specialty Advertisers Association International. World Conference on Customer Service Management
Inc. Magazine Conference on Customer Strategy

She has been on the adjunct faculty for the University of Wisconsin-Madison, SUNY Entrepreneurial Center and is a senior fellow of the International Society for Strategic Marketing.

She frequently speaks at private user conferences and corporate functions. She has been a regular columnist for many trade journals and has had dozens of articles published. She is contributing author to Inc. Guide to Superior Customer Service, and Best Practices in Customer Service.

Ms. Brandi has developed seminars on Customer Care, Customer Loyalty, Teamwork, Customer Focused Vision and Culture, Leadership and Customer and employee Happiness. She publishes a Bi-Weekly Email Tip on Customer Caring.

In her consulting practice, Ms. Brandi deals with a diverse group of clients facilitating positive change through customized process and programs.

Clients include: Mita Copiers, Quick International Courier, P&O Containers, Lakewood Publications, Motorola, Citibank, Rising Tide, K-III Press, MacLine, Matrix Systems, Results Media, NationsBank, Entertainment Publications, Institutional Investor, Meredith Corp., Perle Systems Inc., IBM, Great American Business Products, Northern Tool & Equipment, Bank One, MCI, Make-a-Wish Foundation, Blue Cross/Blue Sheild, Smith-Gardner and Associates, Hunter-Douglas Window Fashion, Hammacher-Schlemmer, Comcast Cable, Accudata, American Student Travel, TEC, Republic Security Bank, Smith's Food & Drug, The Hobbs Group, New England College, Wausau Financial Systems, Boston Private Banking, PHH Vehicle Management Services, Hadassah, UPS, GTE, Healthcare Association of Southern California, and Pivotal Software.

JoAnna is the Publisher, JoAnna Brandi's Customer Care Coach (r) a weekly email based training program for managers. She is Author of three books:  "Winning at Customer Retention, 101 Ways to Keep 'em Happy, Keep 'em Loyal and Keep 'em Coming Back," "Building Customer Loyalty - 21 Essential Elements in ACTION," and "54 Ways to Stay Positive in a Changing, Challenging and Sometimes Negative World."


JoAnna's Company

JoAnna Brandi & Company, Inc.

Our company has changed a lot since its beginning. Through the years we responded to the needs of our clients, developing programs they needed to more effectively grow their businesses. We helped them enhance and enrich the relationships with their customers, their employees and themselves. In fact, we believe it is the interaction of these three sets of relationships that forms a working relationship "tripod" that either supports the balanced growth of a company or throws it off balance into a less than optimal state.

As our client's needs changed, our work moved away from the tactical aspects of marketing to the planning and implementation of the more strategic elements of relationship management. We began to work more and more with facilitating the creation of new company values and cultures to help our clients develop and sustain a "20/20 Customer Focus".

As we expanded our vision, we drew in other expertise as needed. Our strategic partnerships have included: a research company to advise and co-develop our customer satisfaction and employee studies; a change management specialist to assist with organizational development issues; an operations specialist to optimize work process in customer service, a database implementation company to support customer care with useful technology; an internet site developer, and even experts on wellness and stress management to help our clients and their employees deal with challenges of today's business world and remain happy, healthy and positive .

We create strategic alliances with these other like-minded consultants so we are able to provide our clients with a broader base of services to support their goals for creating customer and employee loyalty.

We believe that customer attrition is an energy drain on business, and that most companies have inadequate information and training to stop the loss. We believe customer retention "programs" work just fine for a while. But, if customer focus, a people oriented focus, is instilled at the cultural level of the organization, along with a curiosity, an open-mindedness, and a deep desire to continue learning and changing, customer retention is sustainable over time (and evolves into loyalty) and every person in the organization is focused on it and is empowered to improve it. Thanks for spending time on our website. Please remember, caring is contagious - spread the word.

What Others are saying about JoAnna Brandi & Company


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JoAnna Brandi & Company, Inc.
7491 N. Federal Hwy #304 C-5
Boca Raton, FL 33487
TEL 561-279-0027 FAX 561-279-9400
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